I started The Dog and I in 2016, creating handmade dog grooming products like soaps, shampoos, balms, and colognes. As a former professional dog groomer, I brought my knowledge of dog skin and coat care into my products, and the feedback and reviews over the years has been incredible. Selling both online and through stockists across the UK, I have loved providing quality products that customers could trust.

As time has gone on, my interest in business growth and strategy has developed , and I became a certified business strategist too. I now teach hundreds of soap and skincare businesses how to start and grow successfully in my other business The Soap Coach. My heart however remains  in the dog product community. I have met some incredible small business owners along the way and I wanted to find a way to stay connected while ensuring my work across both businesses was sustainable for me.

That’s why I decided to microniche into white label balms and salves. These products allow me to focus on what I love, creating high quality, natural solutions, whilst helping other small businesses shine. I understand how vital visibility is for small businesses, and I’m excited to provide products that not only perform, but also raise my clients' brand profiles in meaningful ways.